Client: Triiibe Partners
It started with a photograph by TRIIIBE called “Fine.” “Fine.” Say it flat and hard, passive-aggressively as if you are going to go along with something that you don’t really agree with. TRIIIBE created it to be part of a series. Each new picture would “evolve” from the previous with the subjects gradually disappearing into the background.
That idea turned into a book. The book inspired an animation.